Taking care of your website so you can take care of business
Answering these questions will enable me to have a clearer understanding of your audience and what you are looking to gain with your new website.
So, without further ado…
Write a few sentences describing you, your business, the people you serve, and how long your business has been around.
Why do you do what you do? How is your business making the world a better place?
What do you want most from your site e.g. more sales, new commissions, more bookings or members etc?
If your visitors aren’t ready to buy right now, what would you like your site to do instead e.g. increase brand awareness, encourage social media interactions, collect email addresses and build a mailing list etc?
What do you like about it? What don’t you like about it? Is it giving you the results you want? What would you like to see carry over to the new site?
Is your product unique to you? Are you the cheapest at what you do? Do you offer amazing customer service?
What other companies do what you do? How do you differ from them?
Can you give examples of websites you particularly admire and why? Are there websites that are not related to your industry that you like?
If you could merge all your customers into a ‘super-customer’, what would she/he be like? The more we know about your customer, the more we can focus on their wants and needs.
Websites can do a variety of things so it's important to clarify what you want your site to do. Do you want a shopping cart? Social media links? Email collection? A blog? A contact form? Feel free to send examples.
How will you determine if your new site is working? What does success look like to you? Is it the amount of new enquiries? Number of sales? Number of email signups? Social media interactions? The more you know what you want your site to achieve, the better it can focus on that goal.
Do you have old brochures, posters or logos that you want the new site to follow, or is this website a new start?
Will you be wanting to use your existing domain name? If so, who currently hosts your domain name? If you will require a new one, have you thought about what you want your new domain name to be?
So, when do you want to get started? If you have a specific launch date, we can start there and work backwards.
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