It's a common misconception that a brand identity is just a logo or visual design elements. Your brand identity is more than just a logo. Your branding helps you to convey your business and your story to the world. A great brand identity will help customers to recognise you instantly. Telling the story of your brand goes far beyond an attractive colour palette and a distinctive logo. Brand identity encompasses visual, linguistic and strategic communication between you and your target audience. Download our free guide to learn about the five key steps that your brand needs to have in place, that will set you on the right path to having a strong brand identity.
Learn why strategy has a key influence on your brand identity and how it should always be the first step in your process
nderstand how to tell your brand's story and why a great story will help your customers to engage with your business
Discover why knowing your audience is crucial to engaging your customers and how to create an ideal customer avatar
See how important the visual identity and design elements of your brand are when you want to make a great first impression
Learn about brand style guides and how these provide a visual reference for how your branding is used across different mediums
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“Working with Colin at cptcreative was an absolute joy. It was effortless and from day one I knew I was in a safe pair of hands. He’s calm, relaxed and he know’s his stuff. I loved how he delivered on time and often a head of time and he also gave me great advice. He’s professional, talented, knowledgable, approachable and I look forward to working with him in the future.”
Karen Haller - thelittlebookofcolour.com
“Colin’s name was mentioned in a Facebook group and he took the time and initiative to message me a link to his website, which I was very impressed by. He made everything so straight forward and kept me informed the whole way through the process. I was very happy working with Colin as he took on board and acted swiftly on any changes that I suggested. I would most definitely recommend him for your web project.”
Kiranjeet Matharu - firstoptic.co.uk